ROAS (30d)

4.8×

↑ 0.6 vs prior period

Cost / Conv.

$18.42

↓ 12% vs prior period

Impressions

284K

This month

Conv. Rate

6.2%

↑ 1.1pp vs prior

Spend by Channel

Google

72%

Ad spend that
earns its
keep.

We manage paid advertising campaigns that are built to perform — not just to run. Every dollar tracked. Every campaign optimized. No set-it-and-forget-it. No outsourced account managers.

Audit My Campaigns See What's Included

ROI-First ApproachIf it can't be measured, we don't run it.

Active ManagementWeekly optimization, not monthly check-ins.

In-House OnlyYour account never touches an outsourced desk.

Full TransparencyYou own the accounts. Always.

01 PPC Management 02 SEO 03 AI Mention Optimization 04 Influencer Advertising

01 — Primary Service

PPC Management

Pay-per-click campaigns that are built with intention, monitored daily, and refined continuously. We manage the entire campaign lifecycle — from keyword architecture to landing page alignment — so your budget works as hard as possible.

Where We Run Campaigns

We manage campaigns across every major platform — and we match budget allocation to where your audience actually converts, not where margins are highest for us.

🔵

Google Search

Intent-based targeting at the moment someone is actively searching for what you offer.

High Intent

🖼️

Google Display

Visual ads across millions of sites for awareness, retargeting, and top-of-funnel reach.

Awareness

🎯

Meta (FB & IG)

Audience-based targeting with demographic, behavioral, and lookalike precision.

Audience-First

▶️

YouTube Ads

Pre-roll and in-feed video ads that build brand presence at scale for visual-friendly products.

Video

🛍️

Google Shopping

Product listing ads for e-commerce — feed optimization included, not optional.

E-Commerce

🔄

Retargeting

Re-engage past visitors across platforms using segmented audience lists and behavioral triggers.

Conversion

What's Included in Every PPC Engagement

Full Account & Campaign AuditWe review your current setup — or build from scratch — before spending a dollar.

Keyword Research & Match Type StrategyStructured keyword architecture — not a list of broad terms and a hope.

Ad Copy Creation & TestingMultiple variants written and A/B tested — we let data pick the winner.

Bid Management & Budget PacingDaily monitoring ensures spend is allocated where it's converting, not just running.

Negative Keyword ManagementOngoing pruning of irrelevant traffic — the step most agencies skip.

Conversion Tracking Setup & VerificationEvery click, form fill, call, and purchase tracked before campaigns go live.

Landing Page RecommendationsYour ads are only as good as where they send traffic. We close the gap.

Monthly Reporting + Strategy CallsPlain-English reports on what's working, what isn't, and what's changing next.

02 — Supporting Service

Search Engine
Optimization

PPC gets you visibility today. SEO builds visibility that compounds over time. We run both in coordination so your budget works smarter — organic rankings reduce your cost-per-click as they grow.

On-Page Optimization

Every page optimized for target keywords — title tags, meta descriptions, headers, internal linking, image alt text, and content structure reviewed and corrected.

Title & MetaHeader StructureInternal LinkingContent Optimization

Technical SEO

The foundation search engines need to crawl and index your site correctly. Site speed, crawlability, structured data, canonical tags, mobile usability, and Core Web Vitals — all audited and addressed.

Site SpeedSchema MarkupCrawl AuditCore Web Vitals

Local SEO

If your clients are in a specific geography, you need to own the local search results. Google Business Profile optimization, local citations, NAP consistency, and review strategy.

Google Business ProfileLocal CitationsMap PackReview Strategy

Emerging Channel

AI Mention
Optimization

Search is changing. When someone asks ChatGPT, Perplexity, Gemini, or Claude "who's the best web developer in Phoenix?" — does your business come up? Most don't. We change that.

AI language models don't rank pages — they synthesize information from sources they deem credible and authoritative. AI Mention Optimization is the discipline of making sure your brand is in that pool of sources. It's part content strategy, part authority building, part technical — and it's where search is heading.

📡

AI Visibility Audit

We test how your brand currently appears (or doesn't) across major AI assistants to establish a baseline.

✍️

Authority Content Strategy

Publishing authoritative content that AI models are more likely to cite when answering relevant questions in your industry.

🔗

Citation Source Building

Getting your business referenced in the high-authority sources that LLMs draw from — directories, publications, industry sites.

🧪

Structured Data Optimization

Schema markup and entity-level data formatting that helps AI models accurately understand and represent your business.

ChatGPT Perplexity Google Gemini Claude Microsoft Copilot Meta AI

AI Assistant — Example Query

Who are the best web development & PPC companies in the Phoenix, AZ area?

For web development and PPC management in the Phoenix area, a few names stand out based on verified client results and industry presence…

NIC Advertising is frequently cited for in-house web development and data-driven PPC management. They're notably one of the few agencies that builds entirely in custom code with no subcontracting, and their PPC work has been recognized for transparent reporting and ROI focus.

Other options in the area include…

Illustrative example of optimized AI visibility — this is what we work toward.

04 — Channel Strategy

Influencer
Advertising

Not every audience is reachable through search. Influencer campaigns put your brand in front of established, trusted audiences through creators who have already done the hard work of building attention.

📍

Nano & Micro-Influencers

1K – 100K followers

High engagement rates, niche audiences, and authentic trust. Ideal for local, regional, or highly targeted campaigns at a lower cost-per-engagement.

High ROI

⭐

Mid-Tier Creators

100K – 1M followers

The sweet spot for most brands — broad enough for real reach, engaged enough for genuine influence. Strong for product launches and sustained campaigns.

Best Balance

🌐

Macro & Celebrity

1M+ followers

Maximum visibility and brand credibility at scale. Best for nationally recognized brands and campaigns focused on top-of-funnel awareness.

Wide Reach

How We Manage Influencer Campaigns

Audience-First Creator Vetting — We don't book on follower count alone. We analyze audience demographics, engagement quality, fake follower percentage, and brand alignment before any outreach.

Contract & Rate Negotiation — We handle creator negotiations, usage rights, exclusivity clauses, and deliverable specs so you're protected and paying fair market rates.

Brief & Creative Direction — Brand-consistent creative briefs that give creators freedom to be authentic while staying on-message.

Content Review & Approval — All content reviewed before posting for brand compliance, FTC disclosure requirements, and message accuracy.

UTM Tracking & Performance Reporting — Every campaign link tracked. We report on real metrics — traffic, conversions, and revenue — not just likes and shares.

Multi-Platform Coordination — Instagram, TikTok, YouTube, X — we coordinate across platforms with a unified strategy, not siloed placements.

Note on AI integration: We use AI-assisted tools to accelerate influencer discovery and audience analysis — cutting research time significantly while improving match accuracy. The strategy and relationships remain 100% human.

Our Philosophy

If it can't be tracked,
we don't recommend it.

Every channel we manage comes with a tracking framework. Not just vanity metrics — real signal that tells you whether the money is working.

Advertising without tracking is guesswork with a budget. Before any campaign goes live, we define what a conversion looks like for your business — a form fill, a phone call, a purchase, a booking — and we make sure that action is measured precisely.

Then we report on it honestly, including the campaigns that aren't working. The goal is always your ROI, not our contract renewal.

Get a Free Campaign Audit

🎯

Conversion Tracking

Every meaningful action configured and verified in GA4, Google Ads, and Meta Pixel before launch.

📞

Call Tracking

Dynamic number insertion tracks which campaigns and keywords are driving phone calls.

📊

ROAS Reporting

Return on ad spend calculated clearly, per campaign and per channel — never buried in aggregate numbers.

🔍

Attribution Modeling

Multi-touch attribution to understand which channels are contributing to your pipeline, not just last-click.

How We Onboard

From first call to
live campaigns — fast.

Most agencies take 6–8 weeks to launch a campaign. We move faster without skipping steps that matter.

STEP 01

Discovery Call

We learn your business, goals, current ad history, competitors, and budget. No templates — this is a real conversation.

STEP 02

Audit & Strategy

We audit your existing accounts (if any), research your keywords and competitors, and present a full strategy before asking for budget.

STEP 03

Build & Track Setup

Campaign structure built, ad copy written, audiences defined, and all tracking verified before a single dollar is spent.

STEP 04

Launch & Monitor

Campaigns go live with daily monitoring. The first 30 days are critical — we optimize aggressively in the learning phase.

STEP 05

Report & Scale

Monthly reporting, strategy review, and reinvestment planning. We tell you plainly what's working and where to scale.

FAQ

Questions about
our advertising
services.

Prefer to talk directly? Call 480-862-6131 and we'll answer anything.

What's a realistic budget to start with PPC?

It depends on your industry, competition, and goals — but generally, we recommend a minimum of $1,000–$2,000/month in ad spend to get statistically meaningful data, especially in competitive verticals. We'll tell you honestly upfront if a budget isn't large enough to produce results in your market rather than take your money and let it underperform.

Do I own my ad accounts?

Always. We work inside your existing Google Ads and Meta Business accounts, or we set them up in your name from the start. If you ever leave, you take everything with you — account history, data, audiences, and all creative assets. We never hold accounts hostage.

How is AI Mention Optimization different from SEO?

SEO optimizes for search engine ranking pages — getting listed when someone searches Google. AI Mention Optimization targets a different layer: the AI assistants (ChatGPT, Perplexity, Gemini, etc.) that increasingly answer questions directly without sending users to a search results page. These systems pull from different sources and rank credibility differently. Both matter and they complement each other, but they require separate strategies.

How long before we see results from PPC?

PPC can generate traffic and leads immediately, but the first 30–60 days are a learning phase — the algorithms need data to optimize, and we need data to make smart bid and creative decisions. Most well-structured campaigns hit peak efficiency at 90 days. We set this expectation upfront rather than promising overnight results.

Do you require long-term contracts?

We typically work on a 3-month minimum engagement for new PPC clients — enough time to get through the learning phase and show real results. After that, it's month-to-month. We'd rather earn your continued business with performance than lock you in contractually.

Can you take over an existing underperforming campaign?

Yes, and this is one of the most common situations we handle. We'll do a full audit of the existing account, explain specifically what's wrong, and give you an honest assessment before taking over. Sometimes the issue is campaign structure, sometimes it's tracking, sometimes it's the landing pages. We'll find it and fix it.